Master in Digital Marketing

The **Master in Digital Marketing Course** at **uniqwibe.com** offers an in-depth, industry-focused learning experience covering all major aspects of digital marketing. This comprehensive program encompasses **SEO (Search Engine Optimization)**, **SEM (Search Engine Marketing)**, **SMM (Social Media Marketing)**, **SMO (Social Media Optimization)**, and **PPC (Pay-Per-Click Advertising)**. Students will learn how to effectively create, optimize, and analyze digital campaigns using the latest tools and strategies. The course emphasizes practical, hands-on learning, guiding students through real-world industry practices and projects. With expert-led instruction, the program delves into content marketing, email marketing, Google Ads, social media advertising, and analytics. By addressing the core challenges faced by digital marketers, this course equips students with the skills needed to excel in the fast-paced digital marketing landscape and make them industry-ready. Graduates will leave the course with a complete portfolio of marketing campaigns and the confidence to take on roles in SEO, SEM, PPC management, and social media strategy.

**Structured Curriculum for Master in Digital Marketing Course**

 

### **1. Introduction to Digital Marketing**

   - Overview of Digital Marketing

   - Traditional vs Digital Marketing

   - Understanding Customer Behavior in the Digital Space

   - Key Components of Digital Marketing (SEO, SEM, SMM, PPC, etc.)

   - Latest Trends in Digital Marketing

 

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### **2. Search Engine Optimization (SEO)**

   **A. On-Page SEO**

   - Introduction to SEO and Search Engines

   - Keyword Research and Analysis (Tools: Google Keyword Planner, SEMrush)

   - Title Tags, Meta Descriptions, and Header Tags

   - URL Optimization and Internal Linking

   - Image Optimization (Alt Text, File Names)

   - Content Optimization (LSI Keywords, Content-Length, Readability)

   

   **B. Off-Page SEO**

   - Link Building Strategies (Guest Posting, Backlinks, etc.)

   - Domain Authority and Page Authority

   - Local SEO (Google My Business, Citations, Reviews)

   - Social Signals and Influencer Outreach

   

   **C. Technical SEO**

   - Site Structure and Navigation

   - XML Sitemaps and Robots.txt

   - Canonical Tags, 301 Redirects, and URL Parameters

   - Mobile Optimization and AMP

   - Site Speed and Core Web Vitals

 

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### **3. Search Engine Marketing (SEM)**

   **A. Google Ads & PPC**

   - Introduction to SEM and Pay-Per-Click (PPC) Advertising

   - Setting Up Google Ads Campaigns

   - Understanding Ad Rank, Quality Score, and Bidding Strategies

   - Keyword Match Types (Broad, Phrase, Exact)

   - Writing Effective Ad Copy and Extensions

   - Creating Ad Groups and Campaign Structuring

   - Monitoring and Optimizing Campaign Performance (CTR, CPC, CPA)

 

   **B. Bing Ads**

   - Overview of Bing Ads Platform

   - Setting Up Bing Campaigns

   - Bing Ads vs Google Ads: Key Differences

 

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### **4. Social Media Marketing (SMM)**

   **A. Social Media Platforms Overview**

   - Importance of Social Media in Digital Marketing

   - Understanding Major Platforms (Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube)

   - Defining Target Audience and Customer Personas for Each Platform

 

   **B. Facebook & Instagram Marketing**

   - Setting Up and Managing Facebook Pages & Instagram Business Accounts

   - Facebook & Instagram Ads (Targeting, Bidding, Budgeting)

   - Creating Engaging Posts, Stories, and Reels

   - Audience Targeting & Custom Audiences

   - Insights and Analytics (Engagement, Reach, Impressions)

 

   **C. LinkedIn Marketing**

   - LinkedIn for B2B Marketing

   - Setting Up LinkedIn Ads Campaigns

   - Sponsored Content, InMail, and Lead Generation Ads

   - LinkedIn Profile and Company Page Optimization

 

   **D. Twitter Marketing**

   - Creating Twitter Ad Campaigns

   - Twitter Hashtags and Trends

   - Building a Brand Voice on Twitter

   - Analytics and Twitter Ads Performance

 

   **E. YouTube Marketing**

   - Video Marketing Strategies for YouTube

   - YouTube Ad Campaigns (In-Stream, Bumper Ads, Display Ads)

   - Optimizing YouTube Videos for SEO

   - Growing a YouTube Channel

 

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### **5. Social Media Optimization (SMO)**

   - Introduction to Social Media Optimization

   - Content Strategy for Social Media (Content Calendars, Visual Posts, Stories)

   - Using Hashtags and Trends for Increased Engagement

   - Social Media Automation Tools (Hootsuite, Buffer, Sprout Social)

   - Best Practices for Posting Frequency and Timing

   - Measuring Success with Social Media Analytics

 

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### **6. Pay-Per-Click Advertising (PPC)**

   - Fundamentals of Pay-Per-Click (PPC) Advertising

   - Google Ads vs Social Media Ads

   - Creating Effective Ad Campaigns (Copywriting, Visuals, Targeting)

   - Setting Up Display Ads and Retargeting Campaigns

   - Understanding Conversion Tracking, CPC, and ROI

   - Optimizing PPC Campaigns for Better Results

 

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### **7. Email Marketing**

   - Overview of Email Marketing

   - Building and Segmenting Email Lists

   - Crafting Effective Email Campaigns (Subject Lines, Copywriting)

   - Automation and Drip Campaigns

   - A/B Testing and Email Analytics (Open Rates, CTR, Conversions)

   - Tools for Email Marketing (Mailchimp, HubSpot, SendGrid)

 

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### **8. Content Marketing**

   - Introduction to Content Marketing

   - Content Strategy and Planning (Blogs, Videos, Infographics, Ebooks)

   - Writing SEO-Friendly Content

   - Content Distribution Channels

   - Measuring Content Performance (Engagement, Traffic, Leads)

 

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### **9. Analytics and Reporting**

   **A. Google Analytics**

   - Introduction to Google Analytics

   - Setting Up Tracking and Goals

   - Understanding Key Metrics (Traffic, Bounce Rate, Conversion Rate)

   - Behavior Flow and Site Performance Reports

   - UTM Parameters and Campaign Tracking

 

   **B. Social Media Analytics**

   - Facebook, Instagram, and LinkedIn Insights

   - Interpreting Social Media Data (Engagement, Reach, Conversions)

   - Adjusting Strategies Based on Analytics Data

 

   **C. SEM & PPC Analytics**

   - Monitoring Google Ads Performance

   - Tracking Clicks, Impressions, and Conversions

   - Google Ads vs Google Analytics Data

 

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### **10. Industry Practices and Tools**

   - Competitor Analysis (Tools: SEMrush, Ahrefs, SimilarWeb)

   - Tools for SEO and SEM (Google Search Console, Moz, Screaming Frog)

   - Social Media Tools (Hootsuite, Buffer, Canva)

   - Keyword Research Tools (SEMrush, Ahrefs, Ubersuggest)

   - Tools for PPC Campaign Management (Google Ads Editor, Bing Ads)

 

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### **11. Digital Marketing Strategy and Planning**

   - Developing a Holistic Digital Marketing Strategy

   - Allocating Budgets for Different Channels (SEO, PPC, SMM)

   - Customer Journey Mapping (Awareness, Consideration, Conversion)

   - Content Calendar Creation and Execution

   - Adapting to Market Changes and Trends

 

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### **12. Final Capstone Projects (Industry Practices)**

   - Real-World Digital Marketing Campaigns

   - Creating and Optimizing Google Ads Campaigns

   - Full SEO Audit and Implementation for a Website

   - Running a Comprehensive Social Media Marketing Strategy

   - Case Study Analysis of Successful Digital Marketing Campaigns

 

This structured curriculum equips students with both theoretical knowledge and practical skills, making them proficient in all areas of digital marketing with hands-on industry projects.